Our team of experienced communication professionals is dedicated to partnering with corporates to enhance their reputation, visibility, and overall communication impact.
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Leadership
Leadership
Banu Buyurgan Wuthrich
Founder and President
Banu Buyurgan Wuthrich has a bachelor’s degree in communications (journalism, public relations, and advertising), and program degrees in extended studies and media technologies and public relations, she has more than 25 years of experience in strategic communication consultancy for international organizations, private and public sectors as well as managing and implementing communication strategies, awareness, advocacy and publicity campaigns for international companies and internationally funded projects in different roles and tasks such as Team Leader, Project Director, Key Expert, Non-Key Expert in the field of communications.
Known for her excellent knowledge of the Turkish communication environment and media landscape, Banu Buyurgan has developed and implemented more than 150 strategic communications and action plans tailored to specific target groups. Her thematic experience in EU policies, EU-Türkiye, Türkiye-Middle East and USA-Türkiye relations, fundamental rights, energy, environment, climate change, aviation, refugee policies, and anti-corruption sectors has been instrumental in designing impactful communication campaigns.
Banu Buyurgan Wuthrich has been a Partner and Vice President at GTC Communication Consultancy for 18 years. In her role, she oversees the overall management of the agency, handles financial and staff management conducts analysis of the communication environment in Türkiye, the EU, and other clients' countries of origin, develops and implements thematic programs, plans, executes and evaluates communication/outreach and advocacy activities, supervises information environment analysis for international and national corporations and organizations, provides advice on global trends and tactics in communications, creates content for mass media, manages media relations and journalistic works, engages stakeholders, secures endorsements from opinion leaders and influencers, designs events of various scales.
She provided communications consultancy for the World Bank, the Boeing Company, the IMF (International Monetary Fund), ALSTOM, AstraZeneca, GE Vernova, ICF Next, GE Aerospace, the American Chamber of Commerce (AmCham), YASED (International Investors Association), the Ministry of Energy and Climate Change, the Ministry of Environment and Urbanization, the Ministry of Trade, the Ministry of Transport and Infrastructure, European Commission, the EBRD, the UNDP (United Nations Development Program), and the European Union Delegation to Türkiye.
About Our Team
About Our Team
Our team stands out as the leader in strategic communications for international companies and organizations due to our unrivaled expertise in adapting the local approach. By seamlessly blending global best practices with deep insights into the local nuances and cultural sensitivities of diverse regions, we are able to craft tailor-made communication strategies that resonate on a profound level. This unique ability enables us to foster meaningful connections, build trust, and drive impactful results for our clients on a global scale. Trust our team to navigate the complexities of international markets with finesse and precision, ensuring that your message reaches and resonates with audiences worldwide.
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